These are turbulent times in business, especially for small independent businesses. Under the weight of this pandemic, it’s a sink-or-swim situation. Companies are flexing their creativity and colouring outside the lines in an all-out effort to survive. Every minute for these businesses, there are critical decisions to be made, pivots and constant course corrections, often […]
Small Business Pivots: How an Ice Cream Shop Weathered and Survived 2020
