One Step Beyond: Chad Peterson

Relationship Management and the Live Music Experience – Chad Peterson [Experienced Industry Executive & Musician]

On this podcast episode, we talk to Chad Peterson.

Chad is an experienced Music Industry Executive based in Philadelphia, PA.
For over 13 years, he was a General Manager at AEG Presents, one of the largest live music companies in the world. He’s built up a wealth of industry knowledge and leadership know-how from his time behind the scenes promoting concerts and playing them himself.

Chad is also known for playing bass in the California hardcore band STRIFE since its formation in 1991.

IN THIS EPISODE, WE TALK ABOUT:

  • Touring and success at a young age
  • Cultivating a positive guest experience and knowing your audience
  • Building the right relationships with artists and managing egos
  • Learning to delegate to grow and retain your people
  • Balancing being reactive v.s. proactive
  • And much more!

Connect with Chad:
LinkedIn
@ChadStrife

Connect with Aram:
LinkedIn
@AramxArslanian