Jason Farrell, Senior Vice President and Partner, TogoRun – Part One
On this episode of One Step Beyond, we are joined by Jason Farrell, Senior Vice President and Partner, TogoRun.
In this episode, Jason shares his journey from the punk rock scene to his current role as a creative director at TogoRun, a marketing agency specializing in health and wellness. He discusses how his early experiences with skateboarding and DIY punk culture shaped his approach to creativity and design. Through his work designing record covers, he learned the importance of valuing creative work and understanding project parameters, lessons that continue to inform his approach to marketing and branding.
Jason and Aram explore themes of disruption in the music industry, the DIY ethos, and the unique trajectory of the band Swiz. They highlight the parallels between artistic collaboration and business strategy, emphasizing that great creative work, whether in music or design, requires balancing artistic vision with practical constraints. Jason shares insights into navigating client relationships, noting that successful projects stem from a deep understanding of both the product and the people behind it.
Beyond his creative career, Jason reflects on the role of mentorship in personal and professional growth. He discusses the significance of work-life balance, the need to recognize one’s own worth, and the value of embracing collaboration. He emphasizes that creative success isn’t solely measured by commercial achievements but also by the impact it has on people, whether in music, design, or healthcare marketing.
Jason shares his thoughts on giving back to the creative community. He highlights the power of pro bono work in shaping a company’s identity, the importance of sharing knowledge, and the unexpected beauty found in the creative process. Whether in music or business, Jason believes that fostering meaningful connections and valuing creative contributions can drive both personal fulfillment and professional success.
ON THIS EPISODE WE TALK ABOUT
- Creative leadership: balancing artistic vision with business objectives
- The DIY approach in business: taking initiative and problem-solving
- The evolution of a career path: transitioning from passion-driven work to corporate leadership
- The legacy of creative work: how impactful projects continue to resonate over time
- Work-life balance: strategies for managing creative careers without burnout
ABOUT OUR GUESTS:
Jason Farrell is an award-winning creative director with over 20 years of experience. He is currently Senior Vice President and Partner at TogoRun, an “indie BIGtique” PR agency in the health, wellness, and beauty space. His integrated approach to work draws on a career spanning multiple fields including PR/AOR, publishing, communications, music packaging and marketing, lifestyle branding and marketing, entertainment marketing, and healthcare marketing across multiple disciplines including print, digital, UX/UI, events, broadcast, film, and video. He is an award-winning director of short films, music videos, commercials, and marketing pieces. Jason is a life-long musician and skateboarder who has designed over 200 album covers and rebranded a national action sports magazine. Born in Washington D.C., Jason now lives in Los Angeles with his wife and son.
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About Aram Arslanian:
Cadence was established in 2016 by Aram Arslanian, a coach, therapist, and executive with over 20 years of experience. His background in business, counselling, and performance has enabled him to build a firm uniquely positioned to support organizations in developing their talent. Aram’s approach to leadership and communication is informed by research, his therapeutic experience, and his lived experience as an executive leader.
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About Cadence Leadership:
Cadence Leadership + Communication is a professional development company dedicated to unlocking true leadership potential. We guide individuals to lead authentically and effectively with a unique blend of mindset and skill set development that is rooted in psychology. Our team is laser-focused on meaningful change and empowering clients to break free from limiting habits. Cadence has worked globally with leaders and their teams from the C-suite to the frontlines and has engaged with companies from a diverse range of industries. At Cadence, our passion is helping people become their greatest selves so they can create a lasting impact in the workplace and beyond.
Coaching | 360 Assessments | Team 360 Assessments | Courses | Keynote Speaking
Connect with Cadence Leadership & Communication:
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