Ki Seok Seo, The Geeks – (Part 1)
On this episode of One Step Beyond, we are joined by Ki Seok Seo, Chief Marketing Officer.
In this episode, Aram sits down with Ki, a seasoned Chief Marketing Officer and longtime member of the influential South Korean punk band The Geeks. Ki shares his journey from the underground punk scene to the boardroom, reflecting on how the DIY ethos and resilience of hardcore music shaped his career in marketing. His story illustrates how creativity, discipline, and conviction can serve as a bridge between artistic passion and professional success.
The conversation dives into the responsibilities of a CMO, highlighting the balance between strategic thinking, cross-departmental collaboration, and shaping brand perception. Ki underscores that marketing is more than just selling products, it’s about creating demand, driving cultural relevance, and building trust with audiences. He also reflects on how The Geeks inspired a generation of Asian hardcore musicians to embrace their passions and the lasting impact of their work on the global punk scene.
Beyond music and marketing, Ki shares insights into the evolution of Korean society and the changing face of leadership and business culture. From navigating the challenges of living straight edge in a culture where drinking is the norm, to fostering compassionate, collaborative leadership styles, Ki emphasizes perseverance, vision, and teamwork as essential drivers of growth. His current work in personal branding continues this mission, using marketing as a tool for positive change and authentic self-expression.
ON THIS EPISODE WE TALK ABOUT
- Branding and marketing are powerful tools for shaping culture and driving positive change inside and outside organizations.
- Shifts in Korean business culture reflect a broader trend toward compassionate, collaborative leadership styles.
- Resilience in challenging environments and staying true to personal convictions models integrity in leadership.
- Creativity fuels strategy. Lessons from the punk scene show how unconventional thinking can drive innovative marketing and business approaches.
About Aram Arslanian:
Cadence was established in 2016 by Aram Arslanian, a coach, therapist, and executive with over 20 years of experience. His background in business, counselling, and performance has enabled him to build a firm uniquely positioned to support organizations in developing their talent. Aram’s approach to leadership and communication is informed by research, his therapeutic experience, and his lived experience as an executive leader.
Connect with Aram:
www.linkedin.com/in/aram-arslanian-cadencelc/
About the company:
Cadence Leadership + Communication is a professional development company dedicated to unlocking true leadership potential. We guide individuals to lead authentically and effectively with a unique blend of mindset and skill set development that is rooted in psychology. Our team is laser-focused on meaningful change and empowering clients to break free from limiting habits. Cadence has worked globally with leaders and their teams from the C-suite to the frontlines and has engaged with companies from a diverse range of industries. At Cadence, our passion is helping people become their greatest selves so they can create a lasting impact in the workplace and beyond.
Coaching | 360 Assessments | Team 360 Assessments | Courses | Keynote Speaking
Connect with Cadence Leadership & Communication:
https://www.linkedin.com/company/cadence-leadership-communication/
www.cadenceleadership.ca/