Small Business Pivots: How an Ice Cream Shop Weathered and Survived 2020

Hand holding ice cream cone with scoop on fire against stone wall background, creating surreal contrast between heat and dessert.

These are turbulent times in business, especially for small independent businesses. Under the weight of this pandemic, it’s a sink-or-swim situation. Companies are flexing their creativity and colouring outside the lines in an all-out effort to survive. Every minute for these businesses, there are critical decisions to be made, pivots and constant course corrections, often […]

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